A Change of Guard

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Saturday 29 December 2007

RM700,000 raised to fight against hunger

Well done: KFCH and QSR Brands managing director Jamaludin Md Ali (second from right) handing over the World Hunger Relief cheque to Muhammed Ali. Looking on are KFHC and QSR Brands deputy chairman Ahamad Mohamad (left) and KFC and Pizza Hut divisions president S.K Wong.

A TOTAL of RM731,396 (Malaysian Ringgit) was raised for the United Nations World Food Programme (WFP) and local charities in a fund-raising drive held by KFC Malaysia, Singapore, Brunei and Cambodia, and Pizza Hut Malaysia and Singapore recently.
The drive was launched by Raja Zarith Sofia Sultan Idris Shah, the consort of the Tengku Mahkota of Johor, at Persada Johor Interna-tional Convention Centre on Oct 2.
The drive was held in conjunction with World Hunger Relief Week that was observed worldwide from Oct 14 to 20 this year.
It was organised by Yum! Brands in partnership with WFP, the UN’s frontline agency in the fight against hunger.
Malaysia raised RM571,772, of which RM457,418 was channelled to the WFP and RM114,354 donated to local charities.

Singapore raised RM159,624, all of which was channelled to WFP.
The money contributed to WFP will be spent on hunger relief work in Third World countries, mainly in Africa, Asia and Latin America.
“I am pleased that we exceeded our initial target of RM600,000,” said Tan Sri Muhammad Ali Hashim, chairman of QSR Brands Bhd and KFC Holdings (Malaysia) Bhd, operators of Pizza Hut and KFC respectively.
“I wish to thank our staff for their hard work in the fund-raising drive and members of the public for their generosity and support,” he added.
Globally, the campaign was a one-week in-restaurant, system-wide promotion by Yum! Brands to raise awareness, volunteerism and funds to combat hunger around the world.
KFC and Pizza Hut Malaysia and Singapore, however, launched it early to coincide with Ramadan and Hari Raya Aidilfitri and extended it for a month.
More than 660 restaurants and 21,000 employees in Malaysia, Singapore, Brunei and Cambodia were mobilised in the effort.
Bookmarks and postcards were produced and sold at all KFC and Pizza Hut restaurants and their restaurant support centre to raise funds. Collection boxes were also placed in all restaurants for customers to donate money.
WFP is the world’s largest humanitarian agency providing food and resources to build self-sustaining communities in the most impoverished corners of the world.

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