Naza World is entering the Cambodian motorcycle market with the
opening of a Naza Bikes 3S showroom in Phnom Penh. The company is
targeting 10% market share, or more than 30,000 units, within the next
three years. Naza Bikes will sell its NZ 125R, Naza Blade 250 and Naza
Blade 650 models there.
RM 1.5 million of investment went into setting up the 7,000 sq ft 3S
showroom in the Cambodia’s capital city, which is expected to open next
month. The business will be headed by Naza’s Malaysian staff, with
locals filling positions in sales and operations.
“Naza Bikes began planning its venture into Cambodia two years ago.
We chose Cambodia as the starting point for the brand’s international
growth based on extensive research of its market, culture and the
opportunities that the country presents for our business sustainability
and future expansion,” explained Datuk Wira SM Faisal, joint group
executive chairman of the Naza Group.
“Cambodia’s market continues to thrive and the country currently has
an estimated 1.8 million registered vehicles – some 300,000 are cars and
the rest are predominantly motorcycles and trucks. An increase of 8%
from 2011 to 2012 is a clear indication that the time is ripe for Naza
Bikes to invest in Cambodia,” he added.
Naza hopes to eventually assemble its bikes in Cambodia, and is
looking at appointing 10 to 20 dealers in 2014. The company intends to
expand its ASEAN footprint over the next two years – Indonesia, Vietnam,
Myanmar and Laos are targets.
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