Press
Release
FIRST-EVER MTV EXIT
ASEAN YOUTH SESSIONS LAUNCHES IN JAKARTA, INDONESIA
MTV EXIT Youth
Ambassadors from ASEAN member states Cambodia, Indonesia, the Philippines,
Thailand and Vietnam join forces to strengthen innovative anti-trafficking awareness
campaigns
29 NOVEMBER 2012,
JAKARTA: MTV EXIT (End Exploitation and Trafficking) launches the first-ever Association of Southeast Asian Nations (ASEAN) Youth Sessions in Jakarta,
Indonesia. In partnership with BINUS
University International, this dynamic initiative brings together 25 MTV EXIT
Youth Ambassadors ages 19-25 from the ASEAN member states of Cambodia, Indonesia, the Philippines,
Thailand and Vietnam. The five-day event will focus on how social media can
broaden the impact of the trafficking-in-persons
(TIP) awareness campaigns created by youth. The week will conclude with the launch
of a youth-led digital campaign on 2 December, the International Day for the
Abolition of Slavery. This event will feature a live performance by MTV EXIT
Band Ambassadors, d’Masiv, which will be streamed online at 13:20 (WIT) on the
band’s Google+ page via the Share the Stage initiative.
The MTV EXIT ASEAN
Youth Sessions will feature social media experts from Google, Think.Web,
Provetic and Change.org, who will facilitate hands-on digital activism sessions
to allow the youth to explore how social media can be used to improve the
effectiveness and scale of their human trafficking awareness campaigns. Additionally,
Search for Common Ground will lead a session about how the youth can safely
discuss controversial issues like human trafficking, and persuade their peers
to support pro-social campaigns.
“Trafficking in
Persons is a critical issue to ASEAN. Cambodia, Indonesia, the Philippines,
Thailand and Vietnam are countries with a significant young population. Through
the proven work of MTV EXIT, the strength of our young people and the power of
social media, I know we can protect our citizens and increase human security
for all,” said Dr. Surin Pitsuwan, Secretary-General of ASEAN.
The week will kick
off on 28 November at BINUS University International – the official partner of
the MTV EXIT ASEAN Youth Sessions – where MTV EXIT youth will join the
university’s Regional Youth Leader Conference (RYLC) for training seminars on
social entrepreneurship, Google+ technology, social media and community
movements.
On 2 December, marking
the International Day for the Abolition of Slavery, the MTV EXIT ASEAN Youth
Sessions participants will launch a powerful Public Service Announcement (PSA)
that incorporates Facebook personalisation technology, which embeds a viewer’s
Facebook pictures and basic information into the video. The youth will spread
the PSA, which represents the key phrase It
Could Happen To Anyone, by using social media to promote sharing of the
video through the platforms of MTV EXIT’s national and global partners,
consisting of celebrity ambassadors, anti-trafficking organizations, government
partners and key influencers. On 2 December, the PSA will launch on www.mtvexit.org as part of MTV EXIT’s goal to
reach one million online actions taken in the fight against human trafficking.
The PSA launch and
MTV EXIT ASEAN Youth Sessions Closing Event will take place at the United
States Embassy Jakarta’s @America venue in Pacific Place Mall from 12:00 to
14:30 on 2 December.
“Following on the success of our previous youth sessions, we are
thrilled to bring together the most passionate young leaders from across ASEAN
to continue developing their leadership abilities and digital activism skills,”
said Matt Love, MTV EXIT Campaign Director. “Educating, engaging and empowering
young people to use social media to deliver life-changing information is
essential in the fight to end modern-day slavery!”
MTV EXIT ASEAN Youth Sessions are produced in partnership with the United States Agency for International
Development (USAID), the Australian Government’s Agency for International
Development (AusAID), the Association
of Southeast Asian Nations (ASEAN), Walk Free and BINUS University
International. MTV EXIT is proud to partner with
public relations agency Talk Link.
For more details about human trafficking and exploitation in Asia,
visit www.mtvexit.org or follow MTV
EXIT on the following social media platforms: Twitter @mtvexit and www.facebook.com/mtvexit
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MTV EXIT ASEAN Youth Sessions Media Invitation
-
Date:
Sunday, 2 December 2012
-
Time: 12:00 to 14:30
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Venue:
@America in Pacific Place Mall
-
Remarks
from USAID, AusAID, ASEAN and U.S. Embassy Jakarta representatives
-
Live
performance by D’Masiv
-
Screening
of the Public Service Announcement, It
Could Happen to Anyone
-
Presentation
by MTV EXIT Youth Ambassadors
For more media information, contact:
Fearne (Wanwipa
Wilawan), MTV EXIT | Email: wanwipa.wilawan@mtvexit.org / media@mtvexit.org | Thai Number:
+66 89799 9442
More Information:
MTV EXIT
The MTV
EXIT (End Exploitation and Trafficking) campaign is an
award-winning multimedia initiative to raise awareness and increase
prevention of human trafficking and exploitation. MTV EXIT was launched in
Europe in 2004 and expanded across Asia with USAID in 2007. To date MTV EXIT
has produced an extensive catalogue of powerful TV programming to promote
awareness about human trafficking. MTV documentaries include Sold: An MTV EXIT Special
presented by Lara Dutta; Traffic: An MTV EXIT Special, presented by Lucy Liu;
and Inhuman Traffic, presented by Angelina Jolie; each of which have been translated
into a dozen local language versions presented by Asian celebrities such as
Rain of Korea and Phyu Phyu Kyaw Thein and R Zarni in Myanmar. Further MTV EXIT
programming also includes short films, public service announcements, animated
drama and music videos. MTV EXIT and Radiohead collaborated on an
anti-exploitation video for their song All I Need, which premiered across MTV’s
global network with similar collaborations with The Killers, MUSE, The Click
Five, etc. MTV EXIT has also established partnerships with over 100 non-governmental
organizations, distributed hundreds of thousands of anti-trafficking brochures
in over 25 languages, and reached out to millions of young people through
anti-trafficking messages at concerts and music festivals featuring R.E.M.,
Radiohead, The White Stripes, The Hives, Thievery Corporation, Placebo, Jason
Mraz and hundreds of other international and local artists. For more
information visit www.mtvexit.org.
USAID
USAID, the
United States Agency for International Development, is an independent U.S. Government
agency that operates under the foreign-policy direction of the U.S. Secretary
of State. Since 1961, USAID has been the
principal U.S. Government agency extending assistance to countries worldwide
recovering from disaster, trying to escape poverty, and engaging in democratic
reforms. USAID’s Regional Development
Mission for Asia, based in Bangkok, oversees a broad portfolio of regional and
transnational programs, and also provides support to several USAID bilateral
missions in Asia as well as manages programs in countries in which it does not
have a permanent presence. Its regional
approach addresses problems that cross national boundaries, such as human and
wildlife trafficking, HIV/AIDS, natural resources conservation, trade, and
political and economic conflict. Please
see www.usaid.gov for more information.
AusAID
AusAID is
the Australian Agency for International Development. Australia’s development
assistance is guided by the Millennium Development Goals, the internationally
agreed targets for poverty reduction, and by the Australian aid program’s
objective to assist developing nations to reduce poverty and achieve
sustainable development. Australia works with NGOs, multilateral institutions
and volunteers, as well as directly with national governments. Australia’s
support to the MTV EXIT Campaign complements other anti-trafficking work AusAID
is undertaking in the region. These projects include the Asia Regional Trafficking
in Persons (ARTIP) Project, which aims to strengthen the capacity of criminal
justice agencies in South East Asia to respond to human trafficking; Project
TRIANGLE, which works with governments in the region to improve the living and
working conditions of migrants; and Project Childhood, which seeks to better
protect children from child sex tourism and improve government systems to put
the perpetrators of this crime behind bars. See www.ausaid.gov.au for more information.
Walk Free
Walk Free is a new movement of
people everywhere working together to end one of the world’s greatest evils:
modern slavery. As we build our community across the world with the powerful
tools of new technologies and social media, we will seek change at local,
national and global levels. Walk Free’s aim is to mobilise citizens,
governments, businesses and communities to take action – so that slavery in all
its forms is brought to an end, and people everywhere can walk free. www.walkfree.org
Association of Southeast Asian
Nations (ASEAN)
The
Association of Southeast Asian Nations (ASEAN) was established on 8 August
1967. The Member States of the Association are Brunei Darussalam, Cambodia,
Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, and
Vietnam. The ASEAN Secretariat is based in Jakarta, Indonesia. General
information on ASEAN appears on-line at the ASEAN Website: www.asean.org.
Human Trafficking
Human
Trafficking is defined by the United Nations as “the recruitment,
transportation, and receipt of a person for sexual or economical exploitation
by force, fraud, coercion, or deception” in order to make a profit. It is a
form of modern-day slavery with the UN estimating that there are more than 20
million people living in slavery around the world, with the majority of these
victims in Asia and the Pacific. It is the second-largest illegal trade after
drugs, with criminal traffickers earning over US$32 billion every year through
the buying and selling of human beings. Often, victims are young men and women
– the MTV demographic – who are guilty only of wanting a better life.
All the best,
MTV EXIT Media Team
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