A Cambodian woman reads a copy of the English-language newspaper The Phnom Penh PostAustralian publisher Ross Dunkley said the paper, which will have a daily print run of 15,000 copies, would focus its reporting on Cambodia's changing economy and business climate as it leaves behind decades of conflict.
"Ultimately a newspaper is a reflection of the society we live in so you can expect the paper to be much more in tune with the new realities of this country," Dunkley said.
The majority of publications in the country's large and lively Cambodian-language press are accused of being aligned with political parties, however Dunkley promised independent reporting.
Cambodian Information Minister Khieu Kanharith welcomed the paper, the first full-colour Khmer tabloid in the kingdom's media market, as a "good thing" that would help "widen our free press".
The English version of the Post launched its first daily edition in August last year, after Australian businessmen with stakes in Yangon's The Myanmar Times weekly took a controlling interest in the paper.
The Post, founded by American journalist Michael Hayes 18 years ago, had published every two weeks but Post Media Ltd, the company now behind the paper, has invested heavily in expanded editions.
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