SINGAPORE/HONG KONG, March 13: MTV Networks Asia has struck a mobile licensing deal with the telco Cambodia Advance Communications (CADCOMMS) to provide MTV and Nickelodeon content on a 3G platform to mobile subscribers in Cambodia.
This partnership represents MTV Networks Asia’s first foray into the provision of mobile content in Cambodia. Introduced under the brand ‘qb,’ video content will be provided to mobile subscribers in mobile television and VOD formats. Subscribers will be able to choose from an extensive menu of short video clips or, alternatively, watch MTV and Nickelodeon offerings on a continuous loop on their mobile phones. Viewers will be able to watch programs such as MTV’s Pimp my Ride and Room 401 and Nickelodeon’s SpongeBob SquarePants and Dora the Explorer.
To celebrate the collaboration, the concert “qb goes LIVE,” featuring Stacie Orrico and local artists, will be held at the Olympic Stadium in Phnom Penh, Cambodia, on March 15. MTV Asia will be the official partner, with 50,000 people expected to attend the concert. The collaboration between MTV Asia and CADCOMMS will also be announced at this concert.
“We are very excited to partner with CADCOMMS on this mobile licensing deal because they are the first telco that provides 3G networks in Cambodia and this allows subscribers to watch MTV and Nickelodeon content in very high quality on their mobile phones,” said Robert Kim, the senior director of digital media for VBS/MTV Networks Asia. “It is the perfect marriage of our content with quality 3G platforms.”
—By Irene Lew
This partnership represents MTV Networks Asia’s first foray into the provision of mobile content in Cambodia. Introduced under the brand ‘qb,’ video content will be provided to mobile subscribers in mobile television and VOD formats. Subscribers will be able to choose from an extensive menu of short video clips or, alternatively, watch MTV and Nickelodeon offerings on a continuous loop on their mobile phones. Viewers will be able to watch programs such as MTV’s Pimp my Ride and Room 401 and Nickelodeon’s SpongeBob SquarePants and Dora the Explorer.
To celebrate the collaboration, the concert “qb goes LIVE,” featuring Stacie Orrico and local artists, will be held at the Olympic Stadium in Phnom Penh, Cambodia, on March 15. MTV Asia will be the official partner, with 50,000 people expected to attend the concert. The collaboration between MTV Asia and CADCOMMS will also be announced at this concert.
“We are very excited to partner with CADCOMMS on this mobile licensing deal because they are the first telco that provides 3G networks in Cambodia and this allows subscribers to watch MTV and Nickelodeon content in very high quality on their mobile phones,” said Robert Kim, the senior director of digital media for VBS/MTV Networks Asia. “It is the perfect marriage of our content with quality 3G platforms.”
—By Irene Lew
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