Cambodia , Phnom Penh ,
10th of June 2014
This week rice mill and exporter, Signatures of Asia Co Ltd., made their first joint investment with Alesie Food, Holland B.V., to further strengthen the Cambodian Rice Industry. The two companies established a Joint-Venture under the name Asian Parboiled Rice Producers Co. Ltd. A rice milling plant was bought in Cambodia, and a state-of-the-art parboiling and drying rice factory was ordered in Brazil. This is the first parboiling plant in Cambodia that will use Brazilian technology and equipment. Managing Director Mr. Chan Vannak points out that rice farmers in the EU are now producing more short grain rice than in the past. This means European consumers must turn to outside sources to meet their needs for long grain rice. Thus, it is expected that the long grain parboiled rice provided by the new Joint-Venture will help to fill a part of the gap in the current European rice market. Parboiling is an alternate processing method that results in rice that is firmer, less sticky, and a better source of fiber, calcium, potassium and vitamins than other types of rice. Signatures of Asia and their holding company, “Bayon Heritage Holding Group Co,. LTD,” is providing the full input chain of rice production to the Cambodian farmer. Mr. Chan Vannak explained “We have direct relationships with our farmers and work with them very closely. We supply them with Japanese organic fertilizer, organic insecticide, and Jasmine seed on credit, and we are training them in better cultivation techniques for higher yields and increased purity. Finally, we buy back the paddy rice and process it for export. After milling, the paddy rice from our farmers is a healthier grain and has better color, aroma, and flavor. We buy paddy rice from our farmers at higher prices because ‘Our rice farmers produce better quality paddy rice, so they deserve better incomes.’ As a result, our farmers are very loyal and motivated.”
Alesie Food’s Managing Director, Mr. Bart Rouwers, states, “We are also near to our customers, and parboiling adds value to the product which is advantageous to everyone, from the grower to the consumer ”. As a member of the Alesie Group, Alesie Food Holland B.V. has extensive experience in parboiling,with rice mills in Guyana and Surinam. The company’s head office is in Ootmarsum, The Netherlands. - See more at: http://oryza.com/news/press-releases/oryza-shares-press-release-cambodian-rice-company-enters-joint-venture-dutch#sthash.UutzKCoF.dpuf
No comments:
Post a Comment