Phnom Penh Post
Canada-based
life insurance company Manulife Cambodia will launch a big advertising
campaign on tuk-tuks this year to raise awareness of its services.
Canada-based
life insurance company Manulife Cambodia will launch a big advertising
campaign on tuk-tuks this year to raise awareness of its services.
Manulife Cambodia chief executive Robert J Elliott said the campaign would begin with 75 tuk-tuks.
“We
want to educate people to understand the role of life insurance in
people’s lives and help them to protect their financial future,” Elliott
said.
Manulife Cambodia, which began operations in June last
year, has undertaken numerous branding activities such as television
commercials, radio and print advertisements, and public displays.
“We
see there is a big market for life insurance here, and we are pleased
with our performance in our first eight months of operation in
Cambodia,” Elliott said.
He believes between one and two million
people from Cambodia’s middle class may want to buy, or take advice on,
insurance in the future.
Seng Men, 53, who has driven tuk-tuks for
about a year and who has become a Manulife client, said he parked his
tuk-tuk at the Chbar Ampov market but drove all over Phnom Penh.
“Many
people see my tuk-tuk, and some of them ask: ‘What is life insurance?’ I
just explain what I know about it,” Men said, adding that Manulife paid
him US$15 a month in addition to his daily earnings of between $7 and
$13.
Besides Manulife Cambodia, two other companies provide life insurance.
Cambodia’s first life insurance company, Cambodian Life, launched in late May 2012.
In early January, Prudential Cambodia Life Assurance launched operations in the Kingdom.
To contact the reporter on this story: Rann Reuy at
reuy.rann@phnompenhpost.com
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