August 17, 2012
Asia,Economy,MG Multimedia |
By Samantha Galasso
Indigenous communities are the archetype of sustainable societies,
having historically evolved and thrived in various ecosystems. However,
as the modern industrial world continues to flourish, indigenous people
have been struggling to overcome hardships it has brought upon them. The
depletion of their land and natural resources has forced them into
crippling poverty as they face the growing free market. Not only is
their property threatened, but their cultural traditions are as well.
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In 2009, four United Nations agencies, UNDP, UNESCO, ILO, and FAO,
along with various local organizations, launched an initiative called
the Creative Industries Support Programme (CISP).
The purpose of CISP is to help indigenous people of Cambodia obtain
entrepreneurial knowledge regarding things such as marketing and quality
control, exhibition, and costing and consignment skills. By honing
these business skills, the indigenous artisans are able to sell their
handicraft products to the public. Overall, CISP
hopes to “revive Cambodia’s cultural assets and create jobs, spur
economic growth and reduce poverty by developing the country’s creative
industries.”
So far, CISP has been quite successful in their mission. Within the
past three years, over 800 indigenous artisans have been trained and
their products are continually gaining appeal. According to a recent
UNDP report, product sales between October 2010 and March 2011 increased by 18 percent as opposed to the same period in 2009.
Sales growth, however, does not merely depend on tourism attraction;
for the program to function, effective organizational strategies must be
implemented. In response to this demand, CISP works to build a market
network and strives to produce high quality merchandise in a timely
manner, as dictated by the buyer.
The market consists of products that tend to be smaller and lighter;
notebook and laptop covers, shopping bags, and wallets are some of the
more popular items, and are woven in the traditional manner. “There is a
need of adaptation of produced crafts to tourists’ needs and
constraints,” said UNESCO’s Blaise Kilianto MediaGlobal. “Crafts that
used to be everyday tools can become souvenirs. The fact that these
crafts are made according to traditional technique allows for the
preservation of indigenous traditional know-how, which gives added value
to the products.”
The indigenous population of Cambodia is, as Kilian describes, “the
poorest of the poorest,” and is struggling to adapt to the modern world.
Customarily, indigenous people make their living off their land, which
until recently was relatively separated from the rest of the world. This
land gave them food security, biodiversity, the power to bargain, and
the ability to govern themselves. They benefited from non-timber forest
products, but the prevalent deforestation has been detrimental to the
wildlife population, and increased climate change.
As the progressive economic system has grown, encouraged by the
mindset of nation-building and development, the indigenous territories
have been targeted by businessmen who see opportunities to commercialize
the land. Many indigenous people lose their land to loan or contract
farming schemes, often selling goods through third parties who take the
majority of profits and leave little for them. “They live off small
agricultural activities and by selling their labor to plantation owners,
and are now faced with constant pressure from the outside,” Kilian
stated.
Consequentially, the indigenous people are marginalized, and their
traditional livelihood practices such as cultivation of forest areas and
pastoralist activities, are viewed as opposing development and
obsolete.
In addition to losing precious resources and income, the
marginalization has resulted in a considerable loss of culture. CISP
works to preserve the traditional knowledge that is left. “Although
their performing arts, basket and textile weaving or pottery making
skills have survived, the indigenous people generally don’t have
entrepreneurship skills and therefore have a hard time with costing,
pricing, marketing and negotiation,” Kilian explains.
The program even contributes to the empowerment of women. Focus
groups conducted by CISP have shown that since women are able to
generate an income, they are seen as having more importance within their
households. With this program, the indigenous people are able to regain
bargaining power, strengthen their economic and social position, and do
not have to bend to the fluctuating market prices, allowing for there
to be hope for a reconciliation between Cambodia’s indigenous people and
the developing world.
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