A Change of Guard

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Friday 18 March 2011

European rice exports on the rise for this year


General Manager of Golden Rice, Chan Vuthy, is pictured with bags of the grain, which Prime Minister Hun Sen has previously called Cambodia’s ‘white gold’. Photo by: PHA LINA

Thursday, 17 March 2011
By Chun Sophal
Phnom Penh Post

RICE exports to European markets more than tripled over the first two months of 2011 compared to the same period last year, the Ministry of Commerce said yesterday.

In January and February, Cambodia shipped 10,495 tonnes of rice to Europe, a 228-percent jump from the 3,201 tonnes shipped during the same two months in 2009, according to official data.

The Kingdom earned revenues of US$8.5 million on the sales, up 250 percent from the year before.

Kong Putheara, director of the Commerce Ministry’s Department of Statistics and Information, told The Post that the growth of rice exports to European markets this year has been the direct result of the ministry’s efforts to promote Cambodia’s crop.

“We hope that in the future Cambodian rice of standard quality can be exported more to the European market,” said Kong Putheara.

Loran Company director Lim Bun Heng said that Cambodia’s standard-quality rice is being broadly recognised across markets in Europe such as Poland, Germany, Italy and Portugal.

Loran has exported about 4,000 tonnes of rice to Europe so far this year, a significant increase over the 1,000 tonnes he sold in the same period in 2010. “We think that under the recognition [of Cambodia’s standard-quality rice] the company can have the capacity of exporting rice to European markets at not less than 10,000 tonnes this year,” Lim Bun Heng said.

In November 2009, the European Union opened its rice market, removing quotas and dropping the tax rate for developing countries like Cambodia to zero percent.
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Leading Edge: Going with the grain at Golden

CAMBODIA is putting an increasing emphasis on agriculture as a pillar of future economic growth. Rice exports are expected to play a central role in developing this sector. Reporter Chun Sophal caught up with Golden Rice (Cambodia) Company’s General Manager Chan Vuthy to discuss plans to export more rice.

Cambodia has targeted exporting one million tonnes of rice per year by 2015. Last year we exported roughly 40,000 tonnes, according to the Ministry of Commerce. Is this one million tonne target achievable?

I believe Cambodia can reach the target of one million tonnes of rice exports by 2015.

We produce more rice than there is local demand for, and our ability to process rice is being developed.

However, we do face some challenges, such as logistical problems. We don’t know whether our transportation system and ports are able to support to export of such large quantities.

Our company is studying this problem. To support large exports, it is necessary for us [Cambodia] to have a better transportation system and ports.

How much rice does your company plan to export this year?
We aim to export 50,000 tonnes in 2011, to our existing market in Europe, and also new markets such as China, Hong Kong, and the United States.

Can you discuss how the company collects the rice it mills?
We send our staff directly to communities to survey and buy the rice they have. In order to collect the necessary amount, the company has built up communication with small rice miller networks in rural areas, to buy the rice they collect from farmers to us.

Currently, we cooperate well with 50 small rice millers, guaranteeing safety for our supply of raw materials.

We have strong competition with buyers from Vietnam and Thailand, because they dare to buy at higher prices than us, as their expenses for operation and processing are cheaper than us.

The government has announced Cambodia aims to double rice exports this year, compared with 2010. Do you think this is a realistic goal?
We agree with this prediction, as we see a tendency towards increased rice exports.

According to our survey, exports of rice will double compared to the previous year, as our country is rich in rice and has a growing number of millers.

We are making an effort to improve the ability to process rice at a higher quality than before, which will lead to more recognition from the international market – particularly Europe, which has lots of potential for buying Cambodian rice now.

What benefit did Golden Rice see from the government’s policy measures, introduced in August, to increase rice production and exports?
We have received benefits from export procedures from the government. Moreover, we share our experiences among government officials, such as our views related to markets, prices, and directions for the future of rice exports, and how this compares with countries in the region.

Additional benefits will not be obtained immediately, but over the long term, or in two to three years. We will have irrigation systems for supporting more production.

What are the obstacles to increasing exports?
Compared with our neighbours Thailand and Vietnam, in general our export costs are about 20 to 30 percent higher, including payments for exportation and transportation costs.

For our current exports, shipments to European markets go smoothly because we have experience there.
But the Chinese market is a new one and we face some difficulties.

I would like to stress that for the Chinese market we have two factors with clear limitations on exports – business and administrative factors.

With business factors, we need to negotiate with our customers before reaching mutual agreements to sign a contract.

As for administrative factors, we haven’t seen a precise way to export rice.

I would highlight that the governments of both countries have already agreed to a mutual policy, but haven’t seen clear procedures for actual implementation.

Do you think that authorities will be able to improve problems with export barriers?
In order to create a resolution to this problem, I think we have to work together.

Nowadays I see the government is trying to improve these matters, but exports are relevant to many institutions including transportation, customs and business.

I think if all these institutions work closely and make only one window for all kinds of exporting documents, it will be easier for costs, expenses, and time.

What conditions does your company rely on for stable rice exports?
We choose only customers who focus on quality as their priority, as in these sales ensure we receive a better price for our rice than we would from normal customers.

1 comment:

Anonymous said...

I stop buying Thai Rice! I just pick up couple bag of Cambo Rice from Hong Kong Market today...I make sure my money go to my country!