A Change of Guard

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Monday 14 December 2009

Shop For A Cause - Chic, Cheap & Charitable to benefit Cambodian Childrens Fund

FOR IMMEDIATE RELEASE
PR Log (Press Release) – Dec 14, 2009 – MEDIA ALERT

Shop for a Cause - Chic, Cheap & Charitable
to benefit Cambodian Children’s Fund (CCF)
Dec 3rd through Christmas Eve

WHAT: This high-end luxury shopping experience will present your favorite men’s, women’s and children’s designer clothing at up to 90% off retail! All proceeds will help benefit the lives of chil¬dren who are suffering from malnutrition and unsafe living conditions in Cambodia. The retail atmosphere will embody a luxurious lounge appeal that will be visited by roughly 600-1000 customers per day, and will have some of LA’s hottest DJ’s spinning. The space will include a wine bar by ONEHOPE, and will be hosted by Blue Angel Vodka, Mellow, Jana Water, Hint Water, IZZE and chocolates from Diana Phillips Artisan Chocolatier. This shopping soiree is the perfect place to buy chic holiday gifts at an amazing discount all while supporting a worthwhile cause!

WHO:

Celebrities who have already attended: Kyle Massey (“That’s So Raven”), Brandi Cyrus (Frank and Derol – Miley’s older sister), Renee and Scott Baio, Marissa Jaret Winokur (“Hairspray,” “Dancing with the Stars,” “Dance Your Ass Off”), Garcelle Beauvais, Gunner Wright, Barrett Foa (“NCIS”), Samantha Droke (“Eastwick,” “Princess Protection Program”), Zoe Myers (recording artist), Shane Sparks, Jason “Heat” Rosell (VH1), Asher Book (“FAME”), Allen Evangelista (“Secret Life of American Teenager”) and Danny Arroyo.

Designers: Superdry, William Rast, Ella Moss, Junk Food, Pony, Gordon Rush, Jeffrey Fitzhugh, Frankie B., Dittos, See Thru Soul, Kut From the Kloth, Spiewak, Ever, Rich and Infamous, Love Crush, Faith Worx, Twirls and Twigs, Critter Brigade, Kaiya Eve, Ju-Ju-Be, GoGo Gear and GoGo Voyage, Linea Pelle, Todd Goldman, Daniel Maltzman, Jurni Tea, Logan and Blue, Baby Genius, David and Goliath, Volcom, Rewash, Bishop, Brooke Benson Jewelry, Private Quarters, CLENE, Geren Ford, Gibson, Fender, OM Girl Aziam, Allen Allen, Dayla Baby, Kao Pao Shu, MikiMax by Julie Quinn, Juan DeLascarain, Add-A-Kid, Diana Phillips (chocolates), Alterna, Aquiesse (candles), DayNa Decker (candles), Fenix, Colorescience, T3, PippiTails and Gibson Pure.

WHEN:
Thursday, December 3 – Thursday, December 24, 2009
11am - 9pm daily

WHERE:
A pop-up boutique location (directly across from Maxfield – near Robertson)
8816 Melrose Avenue
West Hollywood, CA 90069

WHAT ELSE:
About Cambodian Children’s Fund (CCF)
Cambodian Children’s Fund is a non-profit 501c (3) tax-exempt organization, that was founded by Hollywood film executive Scott Neeson, who travelled to Cambodia on holiday in early 2003 and found his life forever changed by the desperate circumstances and unlikely courage of Phnom Penh’s most impoverished children.

CCF was originally developed as one shelter providing a safe haven for 45 children in critical need. Within five short years, CCF has grown to incorporate five separate facilities, where over 400 children receive nutrition and housing, as well as medical treatment, dental services and vaccinations. CCF children are given a comprehensive educational program that includes local language reading and writing, as well as multi-level classes in English, social studies and math. They also attend evening classes at the rooftop cultural center, where they learn traditional Khmer music, dance and drama.

CCF is also expanding its community relief programs to provide suffering families better access to education, health care, food assistance and safe drinking water - essential in an environment where an estimated 80% of illnesses are water related. For additional information and to learn more about Cambodian Children’s Fund, please visit www.cambodianchildrensfund.org

About Shop for a Cause
Conscience Collective is pleased to announce that it has partnered with leading fashion designers for a new shopping platform that benefits shoppers by providing designer labels at significant savings while also providing charities with much needed donations. The first “Shop for a Cause” event started on December 3, 2009, sponsored by Morgan Samuels and benefits Cambodian Children¹s Fund. The nearly 5,000 square foot space makes Melrose Avenue its ³Pop-up² home and is located directly across the street from world famous Maxfield.

The temporary store features a wide selection of designer apparel and accessories for men, women and children as well as a collection of home and gift items all at up to 90% off retail prices, with proceeds supporting Cambodian Children’s Fund. In addition to offering a hip, fun environment and great deals on fashion and gifts, this special shopping experience will offer an unforgettable platform to educate Angelinos about Cambodian Children¹s Fund and their incredible mission to help improve the quality of
life for children. http://www.shopforacause.us.com

CONTACT:
Geneva Wasserman
WKC
818.312.2481
geneva@wkc-la.com

Shaila Arora
Arora PR
310. 717.8255
shaila@arorapr.com

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