Cambodian orphan ad pulls at Aussie heart strings

Cambodian charity The Foundation for Developing Cambodian Communities has launched a television commercial designed to pull at the heart strings of Australians.

The advertisement, created by Crank Films, is called ‘Hopscotch’ and calls on Aussies to support Cambodian orphans, particularly at risk young girls.

The commercial contrasts two girls playing Hopscotch, one in a safe Australian environment and the other in a desolate camp.

The 60-second spot has launched online and according to the FDCC will be shown on television later in the year. FDCC board member Marie O’Sullivan said: “Crank have done us an enormous service and we are optimistic this will reach a wider audience wanting to make a positive contribution”.

The FDCC  works with local Cambodian communities to provide shelter, education and safety for orphaned young girls.

• ‘Hopscotch’
• Directed and Edited – Nicholas Carlton & James Lawler
• Producer – Shaun McAlpine
• Executive Producer – Nigel Odell
• Cinematographer – Shyam Ediriweera
• Music and Sound Design – Dmitri Golovko
• Copywriter – Jessica Szwarcbord
• Production Designer – Ste Carey
• Production Manager – Annie Lewis
• FDCC Consultants – Aaron Lamb & Marie O’Sullivan