By May Kunmakara
Friday, 04 May 2012
Phnom Penh Post 
Photo by Heng Chivoan/ Phnom Penh Post
Models pose with mobile phones and a Beeline mascot yesterday on Diamond Island.
The expansion of Cambodia’s information and communications
technology sector was highlighted at the ICT Expo on Diamond Island
yesterday, as the sector’s bellwether companies continue to eye the
Kingdom.
Sony Corp, which took part in the eighth annual expo for
the first time this year, set up a representative office in Phnom Penh
in 2011 in order to “better meet the needs of the Cambodian consumer”,
General Manger Vincent Yip said.
“This is for us very much a
branding event. We hope to be able to get in touch with the life of the
consumer so that we can offer a total integrated connectivity experience
to them.”
Sony yesterday showcased a range of products – mobile
phones, tablets and TVs – all of which are interconnected to offer
seamless operations for users, according to Yip.
Some 70
companies from Cambodia, Vietnam and Singapore will pitch their wares to
consumers through Sunday, including international players like South
Korea’s LG and local outfits such as Ezecom.
Government officials
yesterday pointed to the conference’s importance, saying it continued
to draw the big names necessary to drive growth and development in
Cambodia’s ICT sector.
“The Ministry of Posts and
Telecommunications expects without a doubt to show the products and
services and solutions and technology relevant to the information
technology and telecom sectors, which are really an important
contribution for establishing new market,” MPTC secretary of state La
Narat told the Post.
“We strongly believe that all the participants will develop the industry even more.”
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