A Change of Guard

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Wednesday 2 June 2010

Malaysia, Cambodia trade pact for fast food chicken

Wednesday June 02 2010

A trade pact signed between Malaysia and Cambodia will boost the presence of fast food chicken chain KFC in the poor southeast Asian country as well as create new opportunities for a Malaysian fast food operator.

One contract in the US$1 billion (€816.2 million) deal was between Malaysia's QSR Brands Berhad and Cambodia's Royal Group and will initially expand KFC's presence in Cambodia.

QSR deputy chairman Ahamad Mohamad told a Cambodian newspaper, the Phnom Penh Post, that the agreement will see a $300,000 (€245 000) joint venture established, 51% owned by QSR and 49% by Royal Group. It will establish 25 farms to raise day-old chicks solely for the Kingdom's KFC restaurants.

Initially it will build 25 broiler houses to rent out to contract farmers, provide feed and day-old chicks, contract broilers to third parties for processing and supply KFC-size cut chicken pieces to KFC restaurants. Cambodia's seven KFC outlets are expected to increase to ten by the end of this year and 22 by 2014.

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