by Asiya Bakht
24-Sep-08,
PHNOM PENH - Cambodian Television Network (CTN), the country’s most popular TV network, is launching a free-to-air commercial channel called MYTV that will cater to the youth market in the country.
Set to launch in January 2009, the new channel will largely include reality shows combined with a dynamic mix of music programmes, local teen dramas and educational documentaries.
Glen Felgate, the general manager of CTN and now of MYTV in Cambodia, said: "MYTV will cater to a demand for new programming from youth as well as advertisers trying to reach that particular market."
Media support for the reality programmes will involve a dedicated website and mobile phone activity.
Cambodia currently has seven free-to-air channels.
Brand Solutions, which handles advertising for CTN, will be handling the creative for MYTV.
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